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  • Darryl Mason

Are You Effectively Selling Through Social Media?

Automation tools will enable you to streamline your social media marketing and attract more customers in less time!

Having a smart social presence in place not only helps businesses of all shapes and sizes but provides them with ample benefits. The importance of social media for the real estate industry though simply cannot be overstated.

Don’t just take our word for it, either.

The National Association of Realtors® conducted a study on social media and its affects on acquiring new customer and closing more deals across the industry. Here are just a few highlights from the studies findings:

  • 77% of realtors actively use social media for real estate in some way, shape or form

  • 47% of real estate businesses note that social media results in the highest quality leads versus other sources

  • 99% of millennials (and 90% of baby boomers) begin their home search online (as opposed to in-person referrals)

What does all this mean, well the simplest interpretation is that social media is an absolute goldmine for real estate businesses. Of course, all of this is assuming you have a concrete social strategy in place and aren’t just winging it. As we know, platform jumping is time consuming, especially when you must reformat your listing information on each platform due to its own specifications to keep up with your buyers needs. Then consider if you are not a marketing expert, this can be a daunting and difficult task to do all on your own.

Whether you’re starting from scratch or want to figure out how to win more leads from social media, Amarki’s tool allow you to streamline your social media marketing across the platforms that matter most to your customers in just a few clicks. As previously noted in NAR study above, Facebook (97%), LinkedIn (59%), Twitter (47%), and Instagram (39%) are most realtors’ top picks when it comes to success using social media. As a real estate professional, you’re crazy busy! You need to prioritize your time and attention on the social media that makes sense.

Facebook continues to be a no-brainer and remains a staple of marketing for Realtors®. A big reason for this is that Facebook’s user demographics represent the target audience for any given real estate business age and income-wise. Beyond being where your audience is likely hanging out, the business features built into Facebook are perfect for real estate businesses. Oh, and don’t forget about Facebook ads which allow you to directly target specific demographics and users who have shown interest in buying a property in your area.

Although LinkedIn is primarily a B2B network, it has quickly become a fantastic place to not only network with fellow Realtors® but to also show off your industry experience. Your LinkedIn profile acts as your digital resume and can be used to expand your customer base and expand your partner reach. Advertising your listings on LinkedIn can also reach customers that may not have been in the market before seeing them.

Love it, or you hate it, Twitter still ranks as one of the leading social networks having 330 million monthly active users. On average, approximately 500,000 tweets are tweeted out daily or 5.787 tweets every second. Unlike other social platforms though, tweets are limited to 140 characters, but users can also upload photos or short videos.

Instagram for real estate is absolutely booming and it’s no secret why. Stylish property photos go hand in hand with the most popular types of content on Instagram. For luxury or boutique real estate businesses, the platform is becoming more and more of a priority as opposed to a “secondary” social channel.

The good news about all of this: social media for real estate is highly visual in terms of content. It is for this reason having stunning, high-resolution photos are central to so many real estate business’ social strategies. Eye-popping photos encourage “likes” and shares and compel followers to get in touch with you. One thing to note is that almost all photo-based real estate content is coupled with copy that “sells” the property and likewise contains details and contact information.

Amarki’s customized templates enable users to seamlessly upload all the high-resolution photos you’ve invested in into your property listings. These high-quality marketing pieces can be posted and shared across multiple social media platforms in one place targeting your buyers, maintaining a trusted relationship with your customers and expand your business.

If you are interested in learning more about Amarki’s capabilities, feel free to reach out and schedule a product demo here.

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