Updated: Jun 28, 2021
Automation tools will enable you to streamline your marketing and attract more customers in less time!
The increase of marketing technology continues to have a massive impact across numerous sectors, real estate included. With an evolving world and the increased practice of social distancing, real estate agents are relying on technology more than ever to communicate with clients, prospects and to show houses.
According to research firm Ascend2’s Marketing Technology ROI Survey, nearly 70% of marketers rely on technology to increase their return on investment. It’s critical to select the right tool that enables you to not only market yourself and your properties but reach your buyers where they interact most.
Technology helps businesses of all shapes and sizes and can provide them with ample benefits. Understanding the importance of social media and how technology plays a significant role for the real estate industry though simply cannot be overstated.
The National Association of Realtors® conducted a study on social media and its affects on acquiring new customer and closing more deals across the industry. Here are just a few highlights from the studies findings:
77% of realtors actively use social media for real estate in some way, shape or form
47% of real estate businesses note that social media results in the highest quality leads versus other sources
99% of millennials (and 90% of baby boomers) begin their home search online (as opposed to in-person referrals)
What does all this mean, well the simplest interpretation is that social media is an absolute goldmine for real estate businesses. Of course, all of this is assuming you have the right technology and a concrete social strategy in place and aren’t just winging it. Platform jumping is time consuming, especially when you’re forced to reformat advertisement and listing information on each platform due to its own specifications to keep up with your buyers needs. Then consider if you are not a marketing expert, this can be a daunting and difficult task to do all on your own.
Whether you’re starting from scratch or want to figure out how to win more leads from social media, Amarki’s tool allow you to automate your social media marketing across the platforms that matter most to your customers in just a few clicks. As previously noted above, Facebook (97%), LinkedIn (59%), Twitter (47%), and Instagram (39%) are most realtors’ top picks when it comes to success using social media. As a real estate professional, you’re crazybusy! You need to prioritize your time and attention on the social media that makes sense.
The good news about all of this: social media for real estate is highly visual in terms of content and it’s here to stay. It is for this reason having stunning, high-resolution photos are central to so many real estate business’ social strategies. Eye-popping photos encourage “likes” and shares and compel followers to get in touch with you. One thing to note is that almost all photo-based real estate content is coupled with copy that “sells” the property and likewise contains details and contact information about you.
Amarki’s customized templates enable users to seamlessly upload all the high-resolution photos you’ve invested in into your property listings. These high-quality marketing pieces can be posted and shared across multiple social media platforms in one place targeting your buyers, maintaining a trusted relationship with your customers and expand your business.