Updated: Jul 19
As a real estate agent, one of your most important roles is that of a marketer. You’re constantly marketing yourself and your services, your client’s properties and marketing your community to potential buyers. The difference between being average and being a top producer is how good you are at advertising yourself and your properties.
Top producers know this means having a strong and consistent digital presence. 62 percent of real estate agents said they devote at least an hour a day to marketing themselves and their listings. But what happens if you’re not a digital marketing expert or unfamiliar with the best ways to do this. What are top producers doing? And how often are they doing it?
Welcome to the Amarki 30-Day Digital Marketing Challenge. We encourage you to commit to the following for just 30 days and watch the results as you up your game in today’s digital world.
EMAIL CAMPAIGNS - Did you know email from a realtor is the number one method buyers cite receiving information about properties?
Task: Email all your clients looking for a home with a custom created flyer (IF it’s a good fit for your buyer)
Task: Create and send two emails (one email every other week) highlighting market trends showcasing your real estate expertise.
TEXT MESSAGING - 92 percent of real estate professionals prefer to communicate with their clients through text messaging because it has an average open rate of 98 percent and 90 percent of people open a text message within three minutes
Task: Once per week, send out two text messages to your clients letting them know where you are going to be. A great example is to send a text message about your Open House with the property address and time or an event you will be attending and a second reminder the day of.
SOCIAL POSTS - Did you know that social media is cited as the best source for generating high quality leads?
Task: Post one social post per day ensuring there is a good mix between:
Your Personality – Let them get to know you and your personality by showing them a bit of your everyday life.
Your Offering – Whether it’s properties available or you are an expert in each neighbourhood, let them know!
DIGITAL FLYERS - Did you know digital flyers are the number one requested item from buyers looking for a quick overview of a property?
Task: Create one digital flyer for each property you are looking to promote over your 30-day challenge.
GOOGLE ADS - Did you know 98% of millennials began their home search online?
Task: Setup a Google Display or Google Search Ad with a small daily budget for 30 days. Focus on your geographic area to keep your name and your brand in front of people who are searching for properties.
The Amarki 30-Day Digital Marketing Challenge can be done by ANY agent regardless of experience or technical skill level. If you’re looking to save time sign up for an Amarki account to access your digital tools in one place, use templates for your everyday tasks and schedule campaigns in advance.
Learn more about the Amarki 30-Day Digital Marketing Challenge by clicking here.
About Amarki: Amarki was built by real estate experts for Brokerages and Agents based on years of industry experience and firsthand feedback. We developed a marketing tool accessible to anyone, no matter the experience or marketing budget. By providing an intuitive tool that works “for” the agent, Amarki is able to remove the complexity of marketing tasks making agents more active.
Learn more about Amarki and register for your account by clicking here.